By Andrew Utulu
NLNG Shipping and Marine Services Limited (NSML) has launched its new company logo, marking a significant turning point in the Company’s evolution into a leading integrated marine services company and its growth, diversification, and expansion into new markets and service offerings.
The announcement was made on Monday at a press conference in Lagos.
Abdulkadir K. Ahmed, NSML’s Managing Director and Chief Executive Officer, while introducing the new logo, stated that the updated visual identity reflected a closer alignment with the NLNG Group’s rebranding project, which started with the rebranding of NLNG in 2024.
He said the new logo reinforced NSML’s commitment to collaborative success, excellence, and sustainability in the maritime sector.
The new logo features an “advanced swivel” in green, lemon and blue colours. The swivel symbolises NSML’s agility, evolution, and growing role as a world-class provider of integrated maritime services. As a member of the NLNG group, this design also reflects NSML’s vital role in connecting energy production with global markets.
“Our new logo is more than just a visual update,” Ahmed stated. “It embodies our core values of Professionalism, Teamwork, Respect, Excellence, and Care, reaffirming our mission to provide cost-efficient maritime services in a safe, reliable, and sustainable manner. This change also reflects our vision to become a recognised international leader in integrated shipping and maritime services, offering innovative and sustainable maritime solutions.
“We provide world-class integrated shipping and maritime services while fostering international maritime skills and standards in Nigeria. Over the years, we have committed to achieving excellence in the services we provide. We believe we have earned the right to aim for increased leadership in the industry and that is what this new brand is inspiring us to do.
“As part of the NLNG Group, we play a crucial role in connecting energy production to markets. As the energy world changes, we are evolving too, growing from traditional ship management to full-scale maritime solutions provider. By working smart and staying innovative, we are helping to drive sustainable development across Africa while supporting the global shift to cleaner energy. This puts NSML at the heart of the push for industry growth and a greener future,” he said.
Describing the colours behind the new logo, Ahmed stated that the green colour signified NSML’s strong commitment to safety, leadership in the maritime industry, and dedication to sustainability whilst the blue colour reflected NSML’s reliability and operational excellence. He added that the lemon colour represents NSML’s spirit of innovation, commitment to excellence, and focus on delivering forward-thinking maritime solutions for a sustainable energy future.
The rebranding is expected to strengthen NSML’s brand identity, positioning the company as a leading provider of integrated maritime services within and beyond Nigeria.
Also speaking about NLNG Shipping and Marine Services Limited, Sophia Horsfall, General Manager, External Relations and Sustainable Development, NSML, said NLNG Shipping and Marine Services Limited is a renowned name in the maritime industry, offering a comprehensive range of top-tier shipping, marine, and maritime services.
NSML, according to her was incorporated as a private limited liability company on October 9, 2008. “Over the years, NSML evolved from a mainly manning company into an international maritime services company providing a wider range of top-notch maritime services, including terminal management, maritime training, maritime project management, maritime consultancy and business advisory services. With a commitment to professionalism, innovation, and customer satisfaction, NLNG Shipping and Marine Services Limited continues to set new standards and lead the way in the maritime sector,” she added.
